Client: SIM
Director: Keshav Sishta
Dop: Timothy Koh
Editor: Jonathan Jude Christee
Producer: Rachel Moore
We wrote and conceptualized this story to first stir curiosity in the viewer - since the people and things shown are moving backward. We then showed their interesting-looking current jobs and then traced their paths backward to culminate at the inception of what will be a successful career - their meaningful and full life at SIM. The voice-over script culminates with the tag line "Hindsight is 20/20 but for those with vision, the future is just as clear"
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