Every week, one of our team members breaks down an interesting ad to analyze and reverse-engineer it. We started this off to improve our collective filmmaking vocabulary but we've since gone upstream to imagine the pitching process and why this idea seemed to check all boxes for the final video. That being said, it was great when Designrush wanted to feature one of our ads for others in the industry to critique. Our ad for Epson was an interesting video themed around parlor tricks to show off the serious technology packed into these devices. It's easy to get into your own mind's blind spot when thinking about something you've created so we'd love to get some feedback around our approach just as we do with our weekly video analyses on other videos. This is an internal exercise that's been ongoing for a while and we hope to share our opinions with you in an easy-to-consume format. Stay tuned!